Why I started Friday™
I started Friday because I could no longer defend the way we were measuring employee engagement.
A simpler way to listen
After more than ten years in People & Culture, I had been responsible for my fair share of engagement tools, surveys, people systems and yearly contracts. At one point, I was in the middle of negotiating a new agreement with one of the big players in the employee engagement space. The price had gone up again, while our response rates had been below 50% more often than not.
I knew engagement mattered. I knew leaders needed data. I knew employees needed a way to be heard. But I also knew something was off.
We were asking people more and more questions, and getting less and less useful input back.
That frustration became the beginning of Friday.
I started questioning whether long surveys, ratings and driver questions were really the only way to understand how people were doing at work. Luckily, I share a roof with a brilliant and very experienced developer who had seen what AI could do. He asked me a simple question:
“Do we need to ask all those questions, or would comments be enough?”
At first, I was sceptical. I was worried we would lose the structure. The driver analysis. The ability to see patterns. But we quickly saw that AI could help map comments to engagement and wellbeing drivers, understand sentiment, and turn qualitative feedback into something leaders could actually act on. That changed everything.
Friday was built around a simple belief: employees should not just be treated as data sources. They should be active users in the process of making work better.
Instead of forcing people through long surveys, Friday gives them one simple moment to reflect. In return, employees, managers and People & Culture teams get insights and recommendations based on what people actually write, not just what they score.
The goal has never been to create another dashboard people forget to open.
The goal is to make it easier to listen, understand and act before small issues become expensive problems.
Sofie Bull
I’m Sofie Bull, Founder of Friday™, a simple, actionable and human-centred employee engagement tool built to help companies create happier and more productive workplaces without survey fatigue and at a fraction of the usual cost.
I have more than ten years of experience in People & Culture from organisations such as KPMG, IMPACT Commerce and several startups. Across those roles, I have seen how much stronger culture and leadership become when data is combined with honest dialogue.
I hold a Master’s degree in Human Resource Management from Copenhagen Business School and believe engagement should be just as much about understanding people as measuring them.
Most of my time goes into thinking about how to make work better for people. Occasionally, I procrastinate on LinkedIn.
10+ years
People & Culture experience
CBS
Master’s in Human Resource Management
Dialogue
Data paired with honest conversations
Come say hi
Come say hi, or book a demo if you want to see how Friday works.